Wearable tech, such as smartwatches, Fitbits, and Oura rings, were already gaining traction as medical monitors even prior to the pandemic. When the pandemic bloomed across the globe, wearable tech as a medical monitor took on a new urgency. The US Navy wants to use wearable tech to monitor social distancing – and they’re not the only ones either; many companies have already launched systems incorporating wearable tech to aid with social distancing in the workplace.
Tag: Ethics
The Power of the Corporate Pocketbook
Companies and organizations are starting to mimic consumers in leveraging the power of the pocketbook; many are placing ethics at the forefront of their financial decision making. Recently, the NAACP, the Anti-Defamation League, Color of Change, and Free Press launched a campaign titled #StopHateforProfit. The campaign centers around the spread of misinformation and hate speech on social media platforms – primarily on Facebook – and encourages companies to boycott the site.
Pride Month Steps Up Its Game
Pride month this year looks a little different. Due to the coronavirus pandemic, many celebrations have been postponed or even cancelled. Because of this, the LGBTQ+ community has had to find other ways to show their pride – something many of them are doing with their pocketbooks. Pride month offers a unique study into just how imperative it is for companies to take on Corporate Social Responsibility initiatives.
Are You Afraid of the Dark-eting?
With the advent of technology, people’s socials lives are now highly accessible online. In the same vein, due to this sharing on social media people can now readily identify when their social lives are lacking. […]
Healthy Advertising: Points to Consider When Making Health Claims
False health claims are nothing new to business and advertising. From special elixirs said to re-grow hair to diet pills, businesses have unfortunately benefited from these fluffed fabrications, misleading not only consumers but health trends. […]
A Series of Lawsuits Prompts SeaWorld to Launch Marketing Campaign Emphasizing Killer Whale Care
SeaWorld has faced intense criticism following the 2013 release of Blackfish, a documentary on the controversial captivity on killer whales. More recently, the company is faced with three class action lawsuits in as many weeks, causing SeaWorld to launch a marketing campaign focusing on the care of its killer whales.
Starbucks’ “Race Together” Campaign is Pulled Following Harsh Criticism
Starbucks is launching a new campaign that has generated much controversy. “Race Together” is meant to spur conversation about race relations in the US between baristas and consumers. Many worry that racial relations in the U.S. is too big of a topic for the company to embrace, yet CEO Howard Schultz stands firm behind his decision.
Unilever’s Partnership with MTV to Bring Back “House of Style” as a Multiplatform Native Advertising Vehicle; Provides a look both at the Benefits and Challenges of Native Advertising
An interesting article in AdWeek discusses MTV’s decision to bring back one of its iconic shows from the early nineties. “House of Style” which aired from 1989 to 2000 was originally brought back in 2012, […]
Marketing & Ethics
(NBC News – 2/8/14) With another exciting Olympic Games underway, there are a thousand story lines emerging from every angle. One of particular interest to us, and the focus of today’s post, touches a bit […]
Rockstar in the Cross Hairs
An interesting article in Politico this week (link below) raises some important questions regarding branding and messaging. Rockstar Catches Heat Over Marketing What are the ethical issues raised by Rockstar potentially promoting its product to […]