As brands mature and they become widely recognizable, the most important representation of their identity and positioning is their logo. The logo is a visual communicator of the brand’s purpose, values, and who they are to their customers. Nike, Starbucks, and McDonald’s are a few of many brands with ever-changing logo redesigns. Current trends for customer-centric strategy are ushering in simplified and debranded logos.
Many top brands have begun to rethink their strategies and instead of relying on outside agencies, brands are hiring creative advertisers in-house.
Companies must align the rewards program with its customers. Loyalty programs, to be successful, need to be creative, service-oriented, and all encompassing.
Storytelling is used by marketers to create powerful content that connects directly to consumers.
As the millennial population continues to increase, it has influenced how marketers are operating and making future decisions. Many of the millennials are well off and seek premier and luxury brands.
Product placement, a substantial marketing strategy, is one of the most direct attempts to gain commercial benefit from the environment and context within which a product is displayed or used.
Customers are smarter now, more than ever before, causing a heightened expectation of businesses delivering an excellent experience.
Disney, through a variety of mediums, is utilizing an integrated brand strategy and global partnerships to strengthen its Star Wars franchise.
In the past several years U.S. companies are increasingly turning to China to build up their brand and expand operations. These companies are using e-commerce in order to reach a larger market.
Universal has had its highest-grossing year in history, not only due to the success of recent films released but also due to the film Minions, which was released this past weekend.