Global Branding: Guinness Plans to Open First U.S. Brewery Since 1954
There are not many beers that are quite as iconic as a Guinness. The Irish stout, which any beer aficionado …
Tag Archives: trends
Emotional Connection: What Merch Can Mean for Marketing
Creating a connection with your consumers is not only a necessary practice in PR and customer service, but also is …
Starbucks Revamps Promotional Strategy to Create Longer-lasting Customer Relationships
As the financial quarter came to close, Starbucks came to face a set of new challenges in regard to promotions. …
How Instant Gratification is Reshaping Marketing Strategies
The world market is constantly evolving due to changes in consumer behavior. One behavior that perhaps may be the most …
What Can Marketers Learn from Heineken’s “Lighter is Better” Mishap?
Let’s face it. With millions of eyes glued to phones and tablets 24 hours a day and 7 days a …
The Rise of Immersive Content in the Digital Marketing Age
Our world today has become all things digital. From social media to electronic billboards, marketers may find digital platforms …
The Rise of In-House Marketing
Many top brands have begun to rethink their strategies and instead of relying on outside agencies, brands are hiring creative advertisers in-house.
Big Changes in 2016: Walmart is Amidst Revamping and Revitalizing its Brand
The world’s largest retailer continues to revamp and revitalize its brand in an effort to turnaround and focus the company’s …
Selfies, the Next Best Marketing Tool?
Selfies, the act of taking a self-portrait, have become a free promotional and marketing tool.
Music Festivals: A Scene where Marketers can Engage Upwards of 100,000 Attendees in a Single Day
Music festivals are a huge opportunity for companies to not only sponsor but also exhibit their brand to a large audience in a short period of time.
