Starbucks Revamps Promotional Strategy to Create Longer-lasting Customer Relationships
As the financial quarter came to close, Starbucks came to face a set of new challenges in regard to promotions. …
Tag Archives: trends
How Instant Gratification is Reshaping Marketing Strategies
The world market is constantly evolving due to changes in consumer behavior. One behavior that perhaps may be the most …
What Can Marketers Learn from Heineken’s “Lighter is Better” Mishap?
Let’s face it. With millions of eyes glued to phones and tablets 24 hours a day and 7 days a …
The Rise of Immersive Content in the Digital Marketing Age
Our world today has become all things digital. From social media to electronic billboards, marketers may find digital platforms …
The Rise of In-House Marketing
Many top brands have begun to rethink their strategies and instead of relying on outside agencies, brands are hiring creative advertisers in-house.
Big Changes in 2016: Walmart is Amidst Revamping and Revitalizing its Brand
The world’s largest retailer continues to revamp and revitalize its brand in an effort to turnaround and focus the company’s …
Selfies, the Next Best Marketing Tool?
Selfies, the act of taking a self-portrait, have become a free promotional and marketing tool.
Music Festivals: A Scene where Marketers can Engage Upwards of 100,000 Attendees in a Single Day
Music festivals are a huge opportunity for companies to not only sponsor but also exhibit their brand to a large audience in a short period of time.
The Maturation of Content Marketing
(source: SAP, 2013) A great article popped up in The New York Times yesterday that seemed to appropriately piggyback off …
Marketing Trends in the New Year
A new year always brings a level of excitement to our business and our teaching. We have incoming MBA candidates …
