Companies must consider many factors when marketing to a growing and valuable Hispanic consumer market.
The BEM approach uses behavioral customer data to define a brand’s target audience more precisely than with demographic data alone.
As generation Z becomes the new generation of consumers, brands must learn their behavior in order to effectively market to them.
As the world continues to shift towards a more environmentally consciousness, brands promoting sustainability, corporate shared responsibility, and shared value are realizing the long-term benefits that come with sustainability.
The wearable technology market has grown tremendously in the past several years. With all these new wearable devices, marketing departments face difficulties not only in differentiating their products from competitors but also in creating marketing strategies for these devices.
Disney, through a variety of mediums, is utilizing an integrated brand strategy and global partnerships to strengthen its Star Wars franchise.
Automakers are realizing the importance of technology when manufacturing and marketing new cars to consumers.
Marketers have been, and always will be, interested in gaining a better understanding of consumers. Being able to communicate with …
Seth Godin, a well-known marketer and public figure is credited with saying that “marketing is a contest for people’s attention.” …
An interesting article in Politico this week (link below) raises some important questions regarding branding and messaging. Rockstar Catches Heat Over …