It doesn’t matter if you’re interested in fantasy football, economics, true crime, girl power, or wine varietals – if you have an interest in it, there’s probably a podcast about it. It is perhaps their niche nature that makes podcasts such a great opportunity for marketers. All of the work put into selecting a target audience and researching the best ways to reach them – podcasters do it for you.
A Coke is a Coke is a Coke
Mexican Coke, sometimes called “Mexi-Coke,” has become somewhat of a phenomenon in the United States. So, what makes Mexican Coke so much different than the fizzy drink bottled here? There are a few potential explanations, but the most popular explanations are the use of sugar instead of high fructose corn syrup and the return to the traditional glass Coke bottle.
What Small Businesses Need to Know for Local Digital Marketing
In the fast-paced online world of marketing, companies have to keep constant tabs on the ever-changing trends shaping advertising today. There’s a reason companies have created departments solely for digital marketing. Entrepreneurs have even tapped […]
Brandless Battles the Current Challenges of Faceless Marketing
We’ve all heard the phrase “don’t judge a book by its cover.” It’s a lesson many of us were taught at a fairly young age. Well, in some cases, that lesson goes right out the […]
SoundCloud’s First Ad Campaign Highlights What Makes It Unique: Its Users
If you aren’t too familiar with the audio and music platform, SoundCloud, you will soon be well acquainted as the company launches its first ad campaign titled, “First on SoundCloud.” Not only is this the […]
Marketing Effectively to Hispanics Today
Companies must consider many factors when marketing to a growing and valuable Hispanic consumer market.
A New Approach: Targeting Audiences With Behaviors, Emotions, and Moments
The BEM approach uses behavioral customer data to define a brand’s target audience more precisely than with demographic data alone.
Generation Z: A New Generation of Consumers
As generation Z becomes the new generation of consumers, brands must learn their behavior in order to effectively market to them.
Marketing Strategy for 2016: Focus on Sustainability?
As the world continues to shift towards a more environmentally consciousness, brands promoting sustainability, corporate shared responsibility, and shared value are realizing the long-term benefits that come with sustainability.
The Increasing Popularity of Wearable Devices
The wearable technology market has grown tremendously in the past several years. With all these new wearable devices, marketing departments face difficulties not only in differentiating their products from competitors but also in creating marketing strategies for these devices.