Disney, through a variety of mediums, is utilizing an integrated brand strategy and global partnerships to strengthen its Star Wars franchise.
Automakers are realizing the importance of technology when manufacturing and marketing new cars to consumers.
Marketers have been, and always will be, interested in gaining a better understanding of consumers. Being able to communicate with those consumers who are most likely to find value in a specific product/service and doing […]
Seth Godin, a well-known marketer and public figure is credited with saying that “marketing is a contest for people’s attention.” In today’s technology driven environment where people often have access to multiple Internet connected devices, […]
An interesting article in Politico this week (link below) raises some important questions regarding branding and messaging. Rockstar Catches Heat Over Marketing What are the ethical issues raised by Rockstar potentially promoting its product to […]