Our world today has become all things digital. From social media to electronic billboards, marketers may find digital platforms …
In July 2017, AB InBev announced that it would acquire Hiball this year.
Brands are finally discovering that not all men are the same, and are moving towards advertising that no longer assumes the stereotype of men as burly, heterosexual, and sex-obsessed.
Companies must consider many factors when marketing to a growing and valuable Hispanic consumer market.
Airbnb has launched digital tools and a marketing campaign aimed at attracting more business travelers.
YouTube is trying to bring back advertisers after major brands pulled out of YouTube advertising in response to their ads being placed on controversial videos.
In hopes of boosting its sales and attracting more customers, Kohl’s has recently partnered with Under Armour, and will now be selling its products in stores and online.
Many long-time casual-dining restaurants are opening new-concept fast-casual restaurants to attract younger patrons.
E-mail remains a strong and relevant marketing tool in 2017 due to continual technological advancements and the increased use of e-mail on mobile devices.
A little over a year after its food safety crisis, Chipotle Mexican Grill is launching its biggest marketing campaign ever in April 2017.