Here’s an easy question: did you listen to music on your phone or another streaming device in the last few days? How about a podcast? If you listened to one recently, you are a part […]
Tag: digital media
Innova-TV
Live-streaming TV services such as Hulu with Live TV, Sling TV, and PlayStation Vue now account for more than three-quarters of all plays and viewing hours in the U.S, according to a report by TechCrunch. This January, […]
What Small Businesses Need to Know for Local Digital Marketing
In the fast-paced online world of marketing, companies have to keep constant tabs on the ever-changing trends shaping advertising today. There’s a reason companies have created departments solely for digital marketing. Entrepreneurs have even tapped […]
Brandless Battles the Current Challenges of Faceless Marketing
We’ve all heard the phrase “don’t judge a book by its cover.” It’s a lesson many of us were taught at a fairly young age. Well, in some cases, that lesson goes right out the […]
What Can Marketers Learn from Heineken’s “Lighter is Better” Mishap?
Let’s face it. With millions of eyes glued to phones and tablets 24 hours a day and 7 days a week, very rarely do mistakes and blunders not get caught in the sift. This holds […]
SoundCloud’s First Ad Campaign Highlights What Makes It Unique: Its Users
If you aren’t too familiar with the audio and music platform, SoundCloud, you will soon be well acquainted as the company launches its first ad campaign titled, “First on SoundCloud.” Not only is this the […]
Marketing Management 