The world market is constantly evolving due to changes in consumer behavior. One behavior that perhaps may be the most influential on how businesses make decisions today is the growing need for instant gratification. Technology […]
In the fast-paced online world of marketing, companies have to keep constant tabs on the ever-changing trends shaping advertising today. There’s a reason companies have created departments solely for digital marketing. Entrepreneurs have even tapped […]
The best way for a company to truly learn know how its customers feel and avoid misleading data is simply to listen to what they have to say.
As the use of influencer marketing continues to grow, there are several trends to expect in 2017.
Virtual reality is a new, exciting technology, but marketers are still unsure of its value to the marketing industry.
The majority of consumers depend on their social networking accounts to not only send but also receive information. Marketers and advertisers realize that social media marketing is essential to gain competitive advantage.
As the millennial population continues to increase, it has influenced how marketers are operating and making future decisions. Many of the millennials are well off and seek premier and luxury brands.
Product placement, a substantial marketing strategy, is one of the most direct attempts to gain commercial benefit from the environment and context within which a product is displayed or used.
Customers are smarter now, more than ever before, causing a heightened expectation of businesses delivering an excellent experience.
An effective content marketing strategy offers flexible opportunities for marketers to reach customers during their path to purchasing decisions.