For many marketers, the fall indicates the kick-off to seasonal food offerings and marketers see this as an opportunity to increase sales.
Providing excellent customer service is imperative for companies. For companies and brands to create a more positive customer experience a high-level of personalized interaction between a company and consumer is necessary.
Predictive analytics can provide marketers with the tools necessary to anticipate what consumers desire and adapt their marketing messages and offerings on an individual basis. This tool is making decisions and taking action for customers instead of empowering them.
Millennials are currently the largest US population with an estimated purchasing power of $1.68 trillion. Members of this generation differ significantly from those who have come before them, and it is imperative that marketers understand how to effectively reach them.
With only 11% of the web visible, it is extremely important to optimize your website for maximum visibility within Goggle’s search engine. The main way to do this to have a highly coveted .com domain name.
An interesting article in Forbes this week (see link below) raises some interesting questions about how companies allocate capital for marketing functions. Adobe Pushes New Pricing Model for Marketing Campaigns Last week, we wrote at length […]