Airbnb Tackles The Business Travel Market
Airbnb has launched digital tools and a marketing campaign aimed at attracting more business travelers.
Tag Archives: Business
A Series of Lawsuits Prompts SeaWorld to Launch Marketing Campaign Emphasizing Killer Whale Care
SeaWorld has faced intense criticism following the 2013 release of Blackfish, a documentary on the controversial captivity on killer whales. More recently, the company is faced with three class action lawsuits in as many weeks, causing SeaWorld to launch a marketing campaign focusing on the care of its killer whales.
Removing the “Veto Vote”: Considerations for Marketing to Groups
For marketers in the hospitality industry the “veto vote” can serve as a significant challenge as groups of consumers make decisions based on their fit with the needs of every group member.
College Football’s New Playoff System: Fan’s Celebrate and Sponsors Buy In
The new playoff system makes fans happier while increasing the number of marketing opportunities for brands; the initial TV ratings and sponsorship dollars coming in show that it’s working.
Christmas Themed Marketing: A Glimpse at B2C and B2B Efforts in 2014
It’s not uncommon for companies to develop Christmas themed marketing content to share with their current and potential customers during …
Bringing Old Products Back from the Dead
Nostalgia can be a very powerful force capable of driving different types of behavior. For marketers, being able to identify …
Imgur Aims to Augment its Revenue Model with Promoted Posts
An interesting article in Adweek discusses Imgur’s plans to offer promoted posts in 2015. Imgur is an image hosting site, …
