Tag: Business

A Series of Lawsuits Prompts SeaWorld to Launch Marketing Campaign Emphasizing Killer Whale Care

SeaWorld has faced intense criticism following the 2013 release of Blackfish, a documentary on the controversial captivity on killer whales. More recently, the company is faced with three class action lawsuits in as many weeks, causing SeaWorld to launch a marketing campaign focusing on the care of its killer whales.