According to a study conducted by branding agency Sacunas, 73% of millennial employees surveyed in the United States are responsible for a product/service B2B purchase decision-making process at their company. Case after case has proven […]
Tag: millennials
Marketing Strategy for 2016: Focus on Sustainability?
As the world continues to shift towards a more environmentally consciousness, brands promoting sustainability, corporate shared responsibility, and shared value are realizing the long-term benefits that come with sustainability.
The Growth of Affluent Millennials: What it Means to Marketers
As the millennial population continues to increase, it has influenced how marketers are operating and making future decisions. Many of the millennials are well off and seek premier and luxury brands.
Consumers Need for Innovative Technology when Purchasing New Cars
Automakers are realizing the importance of technology when manufacturing and marketing new cars to consumers.
Music Festivals: A Scene where Marketers can Engage Upwards of 100,000 Attendees in a Single Day
Music festivals are a huge opportunity for companies to not only sponsor but also exhibit their brand to a large audience in a short period of time.
Virtual Reality: The New Way to Travel
Travel companies have begun creating and marketing their own promotional Virtual Reality videos to boost sales and increase traveling.
Burritos and Beer: Taco Bell to Open First U.S. Location with Alcohol this Summer
As a means to compete with its rivals in the fast casual market, Taco Bell announced earlier this week that it will begin serving alcohol in one of its Chicago locations.
The Millennial Mindset: How Marketers Can Reach This Influential Generation
Millennials are currently the largest US population with an estimated purchasing power of $1.68 trillion. Members of this generation differ significantly from those who have come before them, and it is imperative that marketers understand how to effectively reach them.
Bud Light Takes its “Up for Whatever” Campaign Too Far
Anheuser-Busch InBev is swarming in criticism stemming from part of its “Up for Whatever” campaign, by BBDO. The company has published 140 scroll messages on its bottles since the campaign’s inception two years ago. One of the messages came under fire last week, “the perfect beer for removing ‘no’ from your vocabulary,” which has been linked to rape culture.
Coca-Cola to Reintroduce Popular “Share a Coke” Campaign, This Time with More Names and Package Varieties
Coca-Cola is bringing back its successful “Share a Coke” initiative, first launched in Australia in 2011 and brought to the US in 2014. This time, the company will include over three times the names and expand its package varieties in an attempt to increase sales volume primarily from Millennials.
Marketing Management 