Our world today has become all things digital. From social media to electronic billboards, marketers may find digital platforms …
McDonald’s ran a clever unbranded advertising campaign to promote a special offer on beverages.
YouTube is trying to bring back advertisers after major brands pulled out of YouTube advertising in response to their ads being placed on controversial videos.
Snap Inc. and Snapchat are continuing to see success as the business develops with growth amongst new demographics, and a successful IPO launch.
As generation Z becomes the new generation of consumers, brands must learn their behavior in order to effectively market to them.
Facebook and Google make advertising rule changes to combat fake news.
Many top brands have begun to rethink their strategies and instead of relying on outside agencies, brands are hiring creative advertisers in-house.
An effective content marketing strategy offers flexible opportunities for marketers to reach customers during their path to purchasing decisions.
Email marketing enables businesses to reach a large number of customers and allows companies to not only communicate ideas but also help gather important data that could translate into sales and relationships with future prospects.
App marketing is growing exponentially as smart phones and desktops become more commonplace across the globe. However, for marketers, it is increasingly difficult to maintain and retain customers.