Snap Inc. and Snapchat are continuing to see success as the business develops with growth amongst new demographics, and a successful IPO launch.
Tag: digital marketing
Generation Z: A New Generation of Consumers
As generation Z becomes the new generation of consumers, brands must learn their behavior in order to effectively market to them.
Facebook and Google Make Changes Against Fake News: How They’ll Affect Brands and Consumers
Facebook and Google make advertising rule changes to combat fake news.
The Rise of In-House Marketing
Many top brands have begun to rethink their strategies and instead of relying on outside agencies, brands are hiring creative advertisers in-house.
The Prominence of Content Marketing
An effective content marketing strategy offers flexible opportunities for marketers to reach customers during their path to purchasing decisions.
The Significance of Email Marketing
Email marketing enables businesses to reach a large number of customers and allows companies to not only communicate ideas but also help gather important data that could translate into sales and relationships with future prospects.
The Magnitude of Mobile Apps
App marketing is growing exponentially as smart phones and desktops become more commonplace across the globe. However, for marketers, it is increasingly difficult to maintain and retain customers.
E-Commerce in China: Potential Growth Opportunities for U.S. Based Companies
In the past several years U.S. companies are increasingly turning to China to build up their brand and expand operations. These companies are using e-commerce in order to reach a larger market.
Diet Sodas: A Declining Beverage Segment?
A significant decline in diet soft drink offerings has led top companies, Coca-Cola and PepsiCo, to refocus their efforts.
The New Economics of TV are Leading to Fewer Advertising Dollars
Fewer dollars are being spent on cable and broadcast networks because viewers have turned to streaming instead. Now, marketers are altering how they are reaching target customer segments.
Marketing Management 