Marketers have been, and always will be, interested in gaining a better understanding of consumers. Being able to communicate with those consumers who are most likely to find value in a specific product/service and doing […]
Tag: digital marketing
The Challenges and Opportunities of Marketing to a Constantly Connected Society
Seth Godin, a well-known marketer and public figure is credited with saying that “marketing is a contest for people’s attention.” In today’s technology driven environment where people often have access to multiple Internet connected devices, […]
Apple’s New iPhone Release, and the Combination of Apple Pay and Passbook Software for Marketers Bring the Value of a Digital Wallet into Sharper Focus
(Image of the Apple Passbook with some examples of the types of items that can be stored within it, including credit and debit card data) It can be increasingly difficult for organizations to compete for […]
Walmart’s Market Research and Marketing Communications Strategy for Kids this Holiday Season: Ask the Kids what They Want and Let the Parents Know
Retailers these days are able to leverage massive amounts of data from Point of Sale systems, ecommerce websites and the analytics they use to track consumers while on those sites as well as customer loyalty […]
Marketing in Real-Time: Evian Combines Social Media Efforts with Product Sample Delivery for Strong Results
An interesting article in Adweek discusses a marketing campaign developed by Evian that enabled the brand to promote its product through a real-time service supported by social media as its communication vehicle. The real-time service […]
Nordstrom’s Adoption of Like2Buy Provides a Unique Path for the Retailer to Translate a Significant Component of its Social Media Investment into Sales
An interesting article in Forbes discusses Nordstrom’s choice to be the first company to take advantage of a new service called Like2Buy with the goal of enabling the company to maximize the value of its […]
Unilever’s Partnership with MTV to Bring Back “House of Style” as a Multiplatform Native Advertising Vehicle; Provides a look both at the Benefits and Challenges of Native Advertising
An interesting article in AdWeek discusses MTV’s decision to bring back one of its iconic shows from the early nineties. “House of Style” which aired from 1989 to 2000 was originally brought back in 2012, […]
Aligning Content Marketing with Brand Values in a World of Social Media: GoPro’s Approach to its Online Video Marketing Has Created a Win-Win for the Brand and its Most Avid Customers
(GoPro Website, 2014) At the end of March 2014 Google published a Brand Channel Leaderboard that listed the top brand channels on YouTube for the months of January through March. At the top of this […]
The 2014 FIFA World Cup: Reflecting on a Prime Opportunity for Ambush Marketing
The FIFA World Cup has come to an end and with its conclusion comes the opportunity to reflect on one of the more interesting ways that companies were able to capitalize on the month long […]
The New Yorker’s Shifting Online Strategy: Engaging Readers and Finding Its Pricing “Sweet Spot”
(New Yorker Online Homepage, 7/14/14) A recent article in the New York Times discusses the New Yorker’s plans to alter its online strategy. The publication plans to redesign its website, both on the backend to […]
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