Let’s face it. With millions of eyes glued to phones and tablets 24 hours a day and 7 days a week, very rarely do mistakes and blunders not get caught in the sift. This holds […]
Companies must consider many factors when marketing to a growing and valuable Hispanic consumer market.
In June 2017, Facebook plans to open a Center for Marketing Science Innovation – its very own neuroscience research center to learn more about how consumers engage with content.
Airbnb has launched digital tools and a marketing campaign aimed at attracting more business travelers.
The BEM approach uses behavioral customer data to define a brand’s target audience more precisely than with demographic data alone.
The best way for a company to truly learn know how its customers feel and avoid misleading data is simply to listen to what they have to say.
E-mail remains a strong and relevant marketing tool in 2017 due to continual technological advancements and the increased use of e-mail on mobile devices.
As generation Z becomes the new generation of consumers, brands must learn their behavior in order to effectively market to them.
For many years, consumers have been into the fast-fashion trends of the clothing industry, in which apparel is cheap, trendy, and quickly replaceable. Fast-fashion companies that have thrived with this model, such as Zara, H&M, […]
Donald Trump’s win in the 2016 election has advertisers wondering if they are out of touch with consumers.