The majority of consumers depend on their social networking accounts to not only send but also receive information. Marketers and advertisers realize that social media marketing is essential to gain competitive advantage.
Category: Chapter 5 – Understand Business-to-Business Markets
Holiday Shopping: How Marketers and Advertisers strategize for the upcoming Black Friday and Cyber Monday
Creating an effective Black Friday or Cyber Monday marketing strategy is imperative for most companies, as nearly 20 percent of annual sales are accrued from the holiday season.
Product Placement: License to Thrill
Product placement, a substantial marketing strategy, is one of the most direct attempts to gain commercial benefit from the environment and context within which a product is displayed or used.
Top-Level Domains (TLD) Key to Online Marketing Strategy
With only 11% of the web visible, it is extremely important to optimize your website for maximum visibility within Goggle’s search engine. The main way to do this to have a highly coveted .com domain name.
Hulu CEO Announces Strategy for More Focused and Competitive Brand
Hulu CEO Mike Hopkins presented to 2,000 attendees at its NewFront presentation last week. The company announced its plans to created a more focused and competitive brand. Among them are to drop the “Plus” from “Hulu Plus,” stream all nine seasons of Seinfeld, and produce an array of original series in an attempt to join the ranks of its competitors Netflix and Amazon.
Marketing Managers Partnering with Ad Agencies Could Pose Unexpected Perils: Former Mediacom CEO Calls Attention to Ad Agency Kickbacks and Lack of Transparency
Former Mediacom CEO Jon Mandel recently presented that media agency rebates and kickbacks are widespread throughout the industry. By distributing ad money to best suit their own businesses as opposed to those of their clients, ad agencies are breaching their fiduciary duties to clients. They have been criticized for this lack of transparency.
Facebook and YouTube Seek Ways to Capitalize on Super Bowl Ad Excitement: Why Join the Party When you can Host your Own?
For platforms like YouTube and Facebook opportunities to capitalize on the excitement and massive audience that surrounds the Super Bowl may both work with and against the broadcasting of the game, its halftime show, and the advertisements that fill all the spaces in between.
Microsoft Shows How Content Marketing in the Form of a Documentary Can Drive B2B Marketing Performance
Microsoft worked with two of its clients (Belgium Brewing Company and Lotus F1 Team) to develop a short-documentary highlighting how the two organizations use technology (namely Microsoft Dynamics a CRM and ERP solution) to drive performance. The documentary has won multiple awards at film festivals and has also garnered some of the more traditional marketing performance benefits for Microsoft and the other organizations involved.
College Football’s New Playoff System: Fan’s Celebrate and Sponsors Buy In
The new playoff system makes fans happier while increasing the number of marketing opportunities for brands; the initial TV ratings and sponsorship dollars coming in show that it’s working.
Christmas Themed Marketing: A Glimpse at B2C and B2B Efforts in 2014
It’s not uncommon for companies to develop Christmas themed marketing content to share with their current and potential customers during the holiday season. Christmas provides a great opportunity for some brands to help further boost […]
Marketing Management 