A new year always brings a level of excitement to our business and our teaching. We have incoming MBA candidates just dipping their toes in the waters of graduate school, while also assisting those that are entering their final terms. What kind of climate will these young, next generation leaders find upon graduation? How will our curriculum change to reflect the most up-to-date trends in the marketing field?
We saw a huge digital push last year from many major companies looking to capitalize on the power and connectivity of social media. We were reminded that a picture still is worth a thousand words. And we were introduced to some powerful concepts under development for quite some time, yet have only now begun to roll out, such as geo-location marketing.
Forbes and Contracting Business have both recently unveiled their respective lists for the hot marketing trends of 2014.
What do you think? Do you see other possibilities not mentioned above? Do you have your own list? What will be the market driving strategies that come to the forefront in this dynamic business environment? Here’s looking forward to a fascinating year!