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We found this fantastic Ted Talk from Scotland in June of this year. It raises some really interesting concepts that connect to some of the other trends we have been talking about – digital growth, real-time marketing, and branding.

The question here – can you brand a currency? Is this the next step in the evolution of marketing? We market the product, the service of that product, and do we now market the payments by which these products and/or services actually exchange hands?