Every December, it seems impossible to scroll through social media without seeing everyone’s Spotify Wrapped [1]. People share their top artists, most-played songs, favorite genres, and even the number of minutes they spent listening to […]
Tag: writing
The Stanley Cup Effect: How a $45 Water Bottle Became a $750M Brand
The Stanley Cup is just a cup. It keeps your water cold, it has a handle, and it comes in different colors. By every rational measure, it is an unremarkable object that does a completely […]
The Business of Graduating
Every May there is a sense of change in the air. Not just for graduates, but for brands. The advertisements change, the store displays change, the email subject lines change. Suddenly everything is covered in […]
Netflix & Wait: The Return of Must-See TV
20 years ago, if you wanted to watch a TV series or movie you had to be sitting in front of your TV at a specific time or you’d miss it entirely. Over the years, […]
Marketing Management 