Tag: digital marketing

Chapter 1 - Marketing in Today's Business Milieu by marketingmanagement4eAug 19, 20145:14 pm

Unilever’s Partnership with MTV to Bring Back “House of Style” as a Multiplatform Native Advertising Vehicle; Provides a look both at the Benefits and Challenges of Native Advertising

An interesting article in AdWeek discusses MTV’s decision to bring back one of its iconic shows from the early nineties. “House of Style” which aired from 1989 to 2000 was originally brought back in 2012, […]

Chapter 1 - Marketing in Today's Business Milieu by marketingmanagement4eJul 28, 20144:56 pm

Aligning Content Marketing with Brand Values in a World of Social Media: GoPro’s Approach to its Online Video Marketing Has Created a Win-Win for the Brand and its Most Avid Customers

(GoPro Website, 2014) At the end of March 2014 Google published a Brand Channel Leaderboard that listed the top brand channels on YouTube for the months of January through March. At the top of this […]

Chapter 1 - Marketing in Today's Business Milieu by marketingmanagement4eJul 21, 20146:07 pm

The 2014 FIFA World Cup: Reflecting on a Prime Opportunity for Ambush Marketing

The FIFA World Cup has come to an end and with its conclusion comes the opportunity to reflect on one of the more interesting ways that companies were able to capitalize on the month long […]

Chapter 1 - Marketing in Today's Business Milieu by marketingmanagement4eJul 14, 20146:25 pm

The New Yorker’s Shifting Online Strategy: Engaging Readers and Finding Its Pricing “Sweet Spot”

(New Yorker Online Homepage, 7/14/14) A recent article in the New York Times discusses the New Yorker’s plans to alter its online strategy. The publication plans to redesign its website, both on the backend to […]

Chapter 12 - Promotional Strategy and New Media by marketingmanagement4eMar 25, 201412:42 pm

Utilizing the Second Screen

(GeekWire, 2013) There exists today no shortage of marketing initiatives crafted to exploit new technology. Where can consumers be reached and how can we deepen levels of engagement once we find them? The consensus is that rapidly […]

Chapter 1 - Marketing in Today's Business Milieu by marketingmanagement4eJan 22, 20148:13 am

Marketing Trends in the New Year

A new year always brings a level of excitement to our business and our teaching. We have incoming MBA candidates just dipping their toes in the waters of graduate school, while also assisting those that […]

Chapter 3 - Manage Marketing Information by marketingmanagement4eNov 14, 20139:09 am

Are Pricing Models Changing?

An interesting article in Forbes this week (see link below) raises some interesting questions about how companies allocate capital for marketing functions. Adobe Pushes New Pricing Model for Marketing Campaigns Last week, we wrote at length […]

Chapter 1 - Marketing in Today's Business Milieu by marketingmanagement4eNov 7, 201311:35 pm

Paul Kemp-Robertson: Bitcoin. Sweat. Tide. Meet the future of branded currency

We found this fantastic Ted Talk from Scotland in June of this year. It raises some really interesting concepts that connect to some of the other trends we have been talking about – digital growth, […]