(getlevelten.com, 2013) Another crazy week in the business world has come and gone. We saw Facebook open up its checkbook again, this time to the tune of nearly $2 billion to acquire VR-headset maker Occulus Rift. […]
Utilizing the Second Screen
(GeekWire, 2013) There exists today no shortage of marketing initiatives crafted to exploit new technology. Where can consumers be reached and how can we deepen levels of engagement once we find them? The consensus is that rapidly […]
The “Showrooming” Effect
(Forbes, 2012) A recent article in AdAge revisits the concept of “showrooming” and its effect on brick and mortar retailers. For readers unfamiliar with this technologically-driven activity, picture the following scenario. You walk into your […]
The Show Must Go On…
(source – Wikimedia) We love stories like this. Of course, we don’t mean we love the stress and compromise of personal information that millions of customers have had to endure in the wake of the […]
Goal Setting and Big Data
The ability for companies to quickly gather massive amounts of data about consumers has truly exploded over the last few years. Imagine a buffet that suddenly expanded its offerings 100 times over! But can a […]
Boosting Your Brand by Acknowledging its Limitations
(geekyrant.com, 2013) Let us explain. Or rather, let us share our thoughts on an idea floated in a really interesting piece from this past Sunday’s New York Times Magazine. What Ms. Havrilesky is referring to […]
The Marketing of Junk Food
Rather than share the deluge of articles (from multiple POVs), we thought we’d put together a fun exercise this weekend to put some students in the driver’s seat at a major junk food company. […]
Here Come the Oscars…
(Digital Spy, 2013) We love this time of year. The curtain will rise on the film industry’s biggest night this coming Sunday and that means some excellent reporting and number-crunching hitting the wires, with two […]
The Marketing Value of WhatsApp for Facebook
$19 Billion. It is not a bad day to be a stakeholder in the mobile messaging company started by Jan Koum and Brian Acton in 2009. Facebook’s purchase of the CA-based start-up is a clear […]
Yahoo’s Way Up?
A great interview with Yahoo’s Head of the Americas, Ned Brody, appears in Ad Age this week. Over the past few years, Yahoo has been in the news a lot. From high profile acquisitions, to […]
Marketing Management 