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Marketing Management

THE WAY IT IS ACTUALLY PRACTICED IN TODAY'S SUCCESSFUL ORGANIZATIONS
Chapter 1 - Marketing in Today's Business Milieu by marketingmanagement4eMar 1, 20148:54 amMarch 4, 2014

The Marketing of Junk Food

Rather than share the deluge of articles (from multiple POVs), we thought we’d put together a fun exercise this weekend to put some students in the driver’s seat at a major junk food company.   […]

Chapter 13 - Advertising; Sales Promotion; and Public Relations by marketingmanagement4eFeb 25, 201410:47 amJuly 8, 2015

Here Come the Oscars…

(Digital Spy, 2013) We love this time of year. The curtain will rise on the film industry’s biggest night this coming Sunday and that means some excellent reporting and number-crunching hitting the wires, with two […]

Chapter 12 - Promotional Strategy and New Media by marketingmanagement4eFeb 20, 201411:20 pmNovember 16, 2014

The Marketing Value of WhatsApp for Facebook

$19 Billion. It is not a bad day to be a stakeholder in the mobile messaging company started by Jan Koum and Brian Acton in 2009. Facebook’s purchase of the CA-based start-up is a clear […]

Chapter 5 - Understand Business-to-Business Markets by marketingmanagement4eFeb 13, 201411:53 amMarch 4, 2014

Yahoo’s Way Up?

A great interview with Yahoo’s Head of the Americas, Ned Brody, appears in Ad Age this week. Over the past few years, Yahoo has been in the news a lot. From high profile acquisitions, to […]

Chapter 2 - Elements of Marketing Strategy; Planning; and Competition by marketingmanagement4eFeb 11, 20144:18 pmJuly 8, 2015

Marketing & Ethics

(NBC News – 2/8/14) With another exciting Olympic Games underway, there are a thousand story lines emerging from every angle. One of particular interest to us, and the focus of today’s post, touches a bit […]

Chapter 1 - Marketing in Today's Business Milieu by marketingmanagement4eFeb 5, 20144:46 pmJuly 8, 2015

Microsoft Makes Changes at the Top

(WSJ, 2014) Big changes announced yesterday at Microsoft, as Bill Gates relinquished his chairmanship and the company finally named its new CEO. Mr. Satya Nadella, who most recently ran the company’s enterprise unit, has been […]

Chapter 12 - Promotional Strategy and New Media by marketingmanagement4eFeb 3, 201410:56 amJuly 8, 2015

Super Sunday Thoughts

(source – Forbes, 2014) For those of us whose business is marketing and more specifically, advertising, it is always interesting to see a part of it jump into the national spotlight this time of year. […]

Chapter 11 - Manage Marketing Channels and Points of Customer Interface by marketingmanagement4eJan 24, 201412:32 pmJuly 8, 2015

The Maturation of Content Marketing

(source: SAP, 2013) A great article popped up in The New York Times yesterday that seemed to appropriately piggyback off the “2014 marketing trends” we posted about a couple of days ago. NewsCred, a Content […]

Chapter 1 - Marketing in Today's Business Milieu by marketingmanagement4eJan 22, 20148:13 amJuly 8, 2015

Marketing Trends in the New Year

A new year always brings a level of excitement to our business and our teaching. We have incoming MBA candidates just dipping their toes in the waters of graduate school, while also assisting those that […]

Chapter 13 - Advertising; Sales Promotion; and Public Relations by marketingmanagement4eDec 11, 20132:52 pmJuly 8, 2015

Email Marketers Assess “Black Friday” Impact

Now that a little bit of the dust has settled from Black Friday and Cyber Monday, its appropriate to step back and ask, “How did everyone do?” Did consumers find value in the avalanche of […]

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  • Chapter 1 – Marketing in Today’s Business Milieu
  • Chapter 3 – Manage Marketing Information
  • Chapter 4 – Understand Business-to-Consumer Markets
  • Chapter 5 – Understand Business-to-Business Markets
  • Chapter 7 – Product Strategy and New Product Development
  • Chapter 8 – Build the Brand
  • Chapter 9 – Service as the Core Offering
  • Chapter 10 – Manage Pricing Decisions
  • Chapter 11 – Manage Marketing Channels and Points of Customer Interface
  • Chapter 12 – Promotional Strategy and New Media
  • Chapter 14 – Personal Selling and Direct Marketing
  • Chapter 15 – Understand the Global Marketplace: Marketing Without Borders
  • Chapter 16 – The Marketing Dashboard: Metrics for Measuring Marketing Performance

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