As the millennial population continues to increase, it has influenced how marketers are operating and making future decisions. Many of the millennials are well off and seek premier and luxury brands.
Setting a budget for marketing and deciding where to invest marketing dollars is not an exact science. By targeting the intended audience, analyzing past marketing techniques, studying what competition is doing, and surveying current consumers, marketers can better determine where and when to allocate spending.Setting a budget for marketing and deciding where to invest marketing dollars is not an exact science. By targeting the intended audience, analyzing past marketing techniques, studying what competition is doing, and surveying current consumers, marketers can better determine where and when to allocate spending.
Selfies, the act of taking a self-portrait, have become a free promotional and marketing tool.
App marketing is growing exponentially as smart phones and desktops become more commonplace across the globe. However, for marketers, it is increasingly difficult to maintain and retain customers.
Providing excellent customer service is imperative for companies. For companies and brands to create a more positive customer experience a high-level of personalized interaction between a company and consumer is necessary.
Automakers are realizing the importance of technology when manufacturing and marketing new cars to consumers.
Music festivals are a huge opportunity for companies to not only sponsor but also exhibit their brand to a large audience in a short period of time.
Universal has had its highest-grossing year in history, not only due to the success of recent films released but also due to the film Minions, which was released this past weekend.
April Fool’s Day is a small holiday that presents a big opportunity for companies to promote themselves in creative ways. This April Fool’s Day, many corporations announced mock products and/or made fake commercials in order to gain brand recognition and publicity.
With the largest audience ever for a television event at about 114.4 million viewers (according to preliminary figures from Nielsen), this year’s Super Bowl provided marketers with a prime opportunity to promote their brands. One […]