Tag: digital marketing

Chapter 13 - Promotion Essentials: Digital and Social Media Marketing by marketingmanagement4e
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Rewarding Loyalty

Fetch Rewards is a company that allows users to earn rewards back on their purchases from several companies, eliminating the need to participate in brand-specific rewards programs. In exchange for a partnership with Fetch Rewards, companies can gain access to certain user data. User data analytics allows companies to strategically target customers based on their purchasing habits and favorite rewards, among other usage metrics. Would you give up data on your spending preferences for appealing rewards and personalized advertisements from your favorite brands?

Chapter 7 - Segmentation, Target Marketing, and Positioning by marketingmanagement4e
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Nikeland: Virtual Reality Retail

Virtual reality and augmented reality are poised to become the next phase of internet consumption. With companies like Nike and Roblox taking advantage of new forms of marketplaces, the possibilities for innovation in digital consumer experience are endless. Catering to the expectations and values of Millennials and Generation Z consumers will be key to the success of the virtual world, the metaverse. Nikeland on Roblox is a prime example of marketing personalized experiences to Gen Z consumers.

Chapter 13 - Promotion Essentials: Digital and Social Media Marketing by marketingmanagement4e
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Curiosity Marketing: What You Don’t Know Will Kill You

Curiosity marketing is related to scarcity marketing. It’s about leaving your audience wanting more – so much so that they perform a desired action. That action might be signing up for a newsletter, clicking a link to view your content, or even making a purchase. Marketers create curiosity in their audiences by creating a gap between what consumers know and what they want to know. They do this by providing information in small bits to maintain interest.

Chapter 13 - Promotion Essentials: Digital and Social Media Marketing by marketingmanagement4e
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Don’t Forget to Like and Subscribe

It doesn’t matter if you’re interested in fantasy football, economics, true crime, girl power, or wine varietals – if you have an interest in it, there’s probably a podcast about it. It is perhaps their niche nature that makes podcasts such a great opportunity for marketers. All of the work put into selecting a target audience and researching the best ways to reach them – podcasters do it for you.