The majority of consumers depend on their social networking accounts to not only send but also receive information. Marketers and advertisers realize that social media marketing is essential to gain competitive advantage.
Tag: consumer engagement
Marketing Experiences and What it Means for Car Brands
Automobile consumers are now valuing access over ownership, and are especially interested in the experience that cars can provide them with.
Bud Light Takes its “Up for Whatever” Campaign Too Far
Anheuser-Busch InBev is swarming in criticism stemming from part of its “Up for Whatever” campaign, by BBDO. The company has published 140 scroll messages on its bottles since the campaign’s inception two years ago. One of the messages came under fire last week, “the perfect beer for removing ‘no’ from your vocabulary,” which has been linked to rape culture.
“Scent Branding” Makes it Way to Federal Trademark Officials
The Wall Street Journal recently published an interesting article on companies that have tried to trademark aromas, some successfully and others not. In an increasingly cluttered and competitive environment, companies are doing whatever they can […]
Coca-Cola to Reintroduce Popular “Share a Coke” Campaign, This Time with More Names and Package Varieties
Coca-Cola is bringing back its successful “Share a Coke” initiative, first launched in Australia in 2011 and brought to the US in 2014. This time, the company will include over three times the names and expand its package varieties in an attempt to increase sales volume primarily from Millennials.
Companies Found Creative Marketing Opportunities this April Fool’s Day
April Fool’s Day is a small holiday that presents a big opportunity for companies to promote themselves in creative ways. This April Fool’s Day, many corporations announced mock products and/or made fake commercials in order to gain brand recognition and publicity.
Starbucks’ “Race Together” Campaign is Pulled Following Harsh Criticism
Starbucks is launching a new campaign that has generated much controversy. “Race Together” is meant to spur conversation about race relations in the US between baristas and consumers. Many worry that racial relations in the U.S. is too big of a topic for the company to embrace, yet CEO Howard Schultz stands firm behind his decision.
“Transformers: Age of Extinction” Receives 2015 Award for Most and Worst Product Placement, While “Lego Movie” Succeeds with Strongest Product Placement Impact
Featuring 55 brands, Transformers: Age of Extinction recently won both the 2014 Award for Achievement in Product Placement in a Single Film (that is, the most product placement) and Worst Product Placement by Brandcameo. It also tied for first in Unwanted Product Placement. The Lego Movie saw greater success, winning the 2014 Award for Product Placement Impact.
Bringing Old Products Back from the Dead
Nostalgia can be a very powerful force capable of driving different types of behavior. For marketers, being able to identify what products or elements consumers are nostalgic for (or in some cases consumers never really […]
Marketing where HBO’s Game of Thrones is Filmed: Tourism Ireland gets 8.6 Million Pounds Worth of Publicity for the Price of 200,000 Pounds
For both Tourism Ireland and HBO, collaboration on a Game of Thrones themed campaign represented a clear win-win scenario for both organizations.
Marketing Management 