If you aren’t too familiar with the audio and music platform, SoundCloud, you will soon be well acquainted as the company launches its first ad campaign titled, “First on SoundCloud.” Not only is this the […]
Tag: advertising
The Rise of Immersive Content in the Digital Marketing Age
Our world today has become all things digital. From social media to electronic billboards, marketers may find digital platforms for branding and advertising nearly unavoidable if not entirely necessary for a successful campaign. However, […]
McDonald’s Launches Its First Unbranded Marketing Campaign
McDonald’s ran a clever unbranded advertising campaign to promote a special offer on beverages.
Major Advertisers Pull Away From YouTube – How The Company Hopes to Bring Them Back
YouTube is trying to bring back advertisers after major brands pulled out of YouTube advertising in response to their ads being placed on controversial videos.
Samsung Launches An Ambitious Marketing Campaign As It Introduces Its Newest Phones
Just six months after the Galaxy Note 7 crisis, Samsung launched its new and improved smartphones, the Galaxy S8 and Galaxy S8+, in March 2017 along with a robust marketing campaign to promote it.
Panera Bread’s 2017 Marketing Campaign: “100% Clean” Ingredients
Following two years of moving towards the removal of artificial additives in its food, using the slogan “food as it should be,” Panera Bread has now reached its goal of removing 100% of all artificial additives in its food products – and its ready to share the news.
2016 Election Results: A Reality Check for Advertisers
Donald Trump’s win in the 2016 election has advertisers wondering if they are out of touch with consumers.
The Magnitude of Mobile Apps
App marketing is growing exponentially as smart phones and desktops become more commonplace across the globe. However, for marketers, it is increasingly difficult to maintain and retain customers.
Star Wars: The Force Awakens the Marketing World
Disney, through a variety of mediums, is utilizing an integrated brand strategy and global partnerships to strengthen its Star Wars franchise.
Diet Sodas: A Declining Beverage Segment?
A significant decline in diet soft drink offerings has led top companies, Coca-Cola and PepsiCo, to refocus their efforts.
Marketing Management 