The ability for companies to quickly gather massive amounts of data about consumers has truly exploded over the last few years. Imagine a buffet that suddenly expanded its offerings 100 times over! But can a […]
Author: marketingmanagement4e
Boosting Your Brand by Acknowledging its Limitations
(geekyrant.com, 2013) Let us explain. Or rather, let us share our thoughts on an idea floated in a really interesting piece from this past Sunday’s New York Times Magazine. What Ms. Havrilesky is referring to […]
The Marketing of Junk Food
Rather than share the deluge of articles (from multiple POVs), we thought we’d put together a fun exercise this weekend to put some students in the driver’s seat at a major junk food company. […]
Here Come the Oscars…
(Digital Spy, 2013) We love this time of year. The curtain will rise on the film industry’s biggest night this coming Sunday and that means some excellent reporting and number-crunching hitting the wires, with two […]
The Marketing Value of WhatsApp for Facebook
$19 Billion. It is not a bad day to be a stakeholder in the mobile messaging company started by Jan Koum and Brian Acton in 2009. Facebook’s purchase of the CA-based start-up is a clear […]
Yahoo’s Way Up?
A great interview with Yahoo’s Head of the Americas, Ned Brody, appears in Ad Age this week. Over the past few years, Yahoo has been in the news a lot. From high profile acquisitions, to […]
Marketing & Ethics
(NBC News – 2/8/14) With another exciting Olympic Games underway, there are a thousand story lines emerging from every angle. One of particular interest to us, and the focus of today’s post, touches a bit […]
Microsoft Makes Changes at the Top
(WSJ, 2014) Big changes announced yesterday at Microsoft, as Bill Gates relinquished his chairmanship and the company finally named its new CEO. Mr. Satya Nadella, who most recently ran the company’s enterprise unit, has been […]
Super Sunday Thoughts
(source – Forbes, 2014) For those of us whose business is marketing and more specifically, advertising, it is always interesting to see a part of it jump into the national spotlight this time of year. […]
The Maturation of Content Marketing
(source: SAP, 2013) A great article popped up in The New York Times yesterday that seemed to appropriately piggyback off the “2014 marketing trends” we posted about a couple of days ago. NewsCred, a Content […]
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