(Marketing Week, 2014) An interesting article in AdvertisingAge this week discusses a change in titles for some of P&G’s marketing leadership. Specifically, as of July 1st P&G has announced a shift in the titles of […]
Tag: strategy
The Marketing of Junk Food
Rather than share the deluge of articles (from multiple POVs), we thought we’d put together a fun exercise this weekend to put some students in the driver’s seat at a major junk food company. […]
Microsoft Makes Changes at the Top
(WSJ, 2014) Big changes announced yesterday at Microsoft, as Bill Gates relinquished his chairmanship and the company finally named its new CEO. Mr. Satya Nadella, who most recently ran the company’s enterprise unit, has been […]
Super Sunday Thoughts
(source – Forbes, 2014) For those of us whose business is marketing and more specifically, advertising, it is always interesting to see a part of it jump into the national spotlight this time of year. […]
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