Tag: social media

Chapter 1 - Marketing in Today's Business Milieu by marketingmanagement4eSep 1, 20144:20 pm

Nordstrom’s Adoption of Like2Buy Provides a Unique Path for the Retailer to Translate a Significant Component of its Social Media Investment into Sales

An interesting article in Forbes discusses Nordstrom’s choice to be the first company to take advantage of a new service called Like2Buy with the goal of enabling the company to maximize the value of its […]

Chapter 1 - Marketing in Today's Business Milieu by marketingmanagement4eAug 11, 20145:46 pm

United’s New Safety Video Highlights how Marketers are Finding Creative Ways to Engage and Promote the Brand in Unexpected Places

(A couple of the images from United’s new safety video highlight the diversity of locations that were incorporated into its scenes. Photos courtesy of http://www.usatoday.com and http://www.ausbt.com.au) An interesting post in Forbes discusses a move […]

Chapter 1 - Marketing in Today's Business Milieu by marketingmanagement4eJul 28, 20144:56 pm

Aligning Content Marketing with Brand Values in a World of Social Media: GoPro’s Approach to its Online Video Marketing Has Created a Win-Win for the Brand and its Most Avid Customers

(GoPro Website, 2014) At the end of March 2014 Google published a Brand Channel Leaderboard that listed the top brand channels on YouTube for the months of January through March. At the top of this […]

Chapter 1 - Marketing in Today's Business Milieu by marketingmanagement4eJul 21, 20146:07 pm

The 2014 FIFA World Cup: Reflecting on a Prime Opportunity for Ambush Marketing

The FIFA World Cup has come to an end and with its conclusion comes the opportunity to reflect on one of the more interesting ways that companies were able to capitalize on the month long […]

Chapter 12 - Promotional Strategy and New Media by marketingmanagement4eMar 25, 201412:42 pm

Utilizing the Second Screen

(GeekWire, 2013) There exists today no shortage of marketing initiatives crafted to exploit new technology. Where can consumers be reached and how can we deepen levels of engagement once we find them? The consensus is that rapidly […]

Chapter 12 - Promotional Strategy and New Media by marketingmanagement4eMar 4, 20141:49 pm

Boosting Your Brand by Acknowledging its Limitations

(geekyrant.com, 2013) Let us explain. Or rather, let us share our thoughts on an idea floated in a really interesting piece from this past Sunday’s New York Times Magazine. What Ms. Havrilesky is referring to […]

Chapter 13 - Advertising; Sales Promotion; and Public Relations by marketingmanagement4eFeb 25, 201410:47 am

Here Come the Oscars…

(Digital Spy, 2013) We love this time of year. The curtain will rise on the film industry’s biggest night this coming Sunday and that means some excellent reporting and number-crunching hitting the wires, with two […]

Chapter 12 - Promotional Strategy and New Media by marketingmanagement4eFeb 20, 201411:20 pm

The Marketing Value of WhatsApp for Facebook

$19 Billion. It is not a bad day to be a stakeholder in the mobile messaging company started by Jan Koum and Brian Acton in 2009. Facebook’s purchase of the CA-based start-up is a clear […]

Chapter 5 - Understand Business-to-Business Markets by marketingmanagement4eFeb 13, 201411:53 am

Yahoo’s Way Up?

A great interview with Yahoo’s Head of the Americas, Ned Brody, appears in Ad Age this week. Over the past few years, Yahoo has been in the news a lot. From high profile acquisitions, to […]

Chapter 2 - Elements of Marketing Strategy; Planning; and Competition by marketingmanagement4eFeb 11, 20144:18 pm

Marketing & Ethics

(NBC News – 2/8/14) With another exciting Olympic Games underway, there are a thousand story lines emerging from every angle. One of particular interest to us, and the focus of today’s post, touches a bit […]