Let’s face it. With millions of eyes glued to phones and tablets 24 hours a day and 7 days a week, very rarely do mistakes and blunders not get caught in the sift. This holds […]
Tag: social media
SoundCloud’s First Ad Campaign Highlights What Makes It Unique: Its Users
If you aren’t too familiar with the audio and music platform, SoundCloud, you will soon be well acquainted as the company launches its first ad campaign titled, “First on SoundCloud.” Not only is this the […]
Snapchat’s Recent Developments – Interesting to Marketers
Snap Inc. and Snapchat are continuing to see success as the business develops with growth amongst new demographics, and a successful IPO launch.
Use of Live Video is Increasing Amongst Companies
Companies are increasingly using live video broadcasting to engage consumers and reach large audiences.
Advertising and Marketing of Social Media Giants
The majority of consumers depend on their social networking accounts to not only send but also receive information. Marketers and advertisers realize that social media marketing is essential to gain competitive advantage.
The Growth of Affluent Millennials: What it Means to Marketers
As the millennial population continues to increase, it has influenced how marketers are operating and making future decisions. Many of the millennials are well off and seek premier and luxury brands.
Marketing Expenditures: How Much and Why?
Setting a budget for marketing and deciding where to invest marketing dollars is not an exact science. By targeting the intended audience, analyzing past marketing techniques, studying what competition is doing, and surveying current consumers, marketers can better determine where and when to allocate spending.Setting a budget for marketing and deciding where to invest marketing dollars is not an exact science. By targeting the intended audience, analyzing past marketing techniques, studying what competition is doing, and surveying current consumers, marketers can better determine where and when to allocate spending.
Selfies, the Next Best Marketing Tool?
Selfies, the act of taking a self-portrait, have become a free promotional and marketing tool.
The Magnitude of Mobile Apps
App marketing is growing exponentially as smart phones and desktops become more commonplace across the globe. However, for marketers, it is increasingly difficult to maintain and retain customers.
The Importance of Customer Service in Marketing
Providing excellent customer service is imperative for companies. For companies and brands to create a more positive customer experience a high-level of personalized interaction between a company and consumer is necessary.
Marketing Management 