(source – Forbes, 2014) For those of us whose business is marketing and more specifically, advertising, it is always interesting to see a part of it jump into the national spotlight this time of year. […]
Tag: marketing
Believing in the “Big Box”
We know what you are thinking – what company could possibly be jumping into the big box retail market in the face of mounting evidence that consumers are doing their shopping elsewhere? Hasn’t recent history […]
Rockstar in the Cross Hairs
An interesting article in Politico this week (link below) raises some important questions regarding branding and messaging. Rockstar Catches Heat Over Marketing What are the ethical issues raised by Rockstar potentially promoting its product to […]
Can a Brand Influence Popular Culture?
An interesting article in Marketing Week opens up a conversation about the role brands play in shaping popular culture. The Cultural Crossover We talk often about the length and life of the engagement we as […]
Marketing Management 