Starbucks is launching a new campaign that has generated much controversy. “Race Together” is meant to spur conversation about race relations in the US between baristas and consumers. Many worry that racial relations in the U.S. is too big of a topic for the company to embrace, yet CEO Howard Schultz stands firm behind his decision.
Featuring 55 brands, Transformers: Age of Extinction recently won both the 2014 Award for Achievement in Product Placement in a Single Film (that is, the most product placement) and Worst Product Placement by Brandcameo. It also tied for first in Unwanted Product Placement. The Lego Movie saw greater success, winning the 2014 Award for Product Placement Impact.
Former Mediacom CEO Jon Mandel recently presented that media agency rebates and kickbacks are widespread throughout the industry. By distributing ad money to best suit their own businesses as opposed to those of their clients, ad agencies are breaching their fiduciary duties to clients. They have been criticized for this lack of transparency.
Kellogg’s U.S. morning-foods net sales fell 8 percent in the fourth quarter of 2014—the division’s seventh consecutive quarterly decline. While this is partially explained by changing consumer trends, what does it say about the company’s marketing abilities?
Google is launching its YouTube Kids Android app on Monday, February 23rd. The easy-to-navigate app will show only approved content. While this may present good opportunities for advertisers to reach children, companies will have to comply with the Children’s Online Privacy Protection Act.
With the largest audience ever for a television event at about 114.4 million viewers (according to preliminary figures from Nielsen), this year’s Super Bowl provided marketers with a prime opportunity to promote their brands. One […]
The new playoff system makes fans happier while increasing the number of marketing opportunities for brands; the initial TV ratings and sponsorship dollars coming in show that it’s working.
An interesting article in Adweek discusses Imgur’s plans to offer promoted posts in 2015. Imgur is an image hosting site, where people can upload, edit and share photos for free. The company, which has been […]
For both Tourism Ireland and HBO, collaboration on a Game of Thrones themed campaign represented a clear win-win scenario for both organizations.
As a student of marketing, Black Friday is one of the most interesting times of the year to examine. Historically, it has signaled the kickoff point for the holiday shopping season. On Black Friday retailers […]
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