(source – Forbes, 2014) For those of us whose business is marketing and more specifically, advertising, it is always interesting to see a part of it jump into the national spotlight this time of year. […]
Category: Chapter 13 – Advertising; Sales Promotion; and Public Relations
Email Marketers Assess “Black Friday” Impact
Now that a little bit of the dust has settled from Black Friday and Cyber Monday, its appropriate to step back and ask, “How did everyone do?” Did consumers find value in the avalanche of […]
Geo-location and Precision Marketing – Unlocking New Potential Markets
As we sit down to write this morning, we cannot but shake our heads in awe at how rapidly and dynamically our field is changing. Since we first published Marketing Management in 2011, we have seen not […]
Marketing Management 