Now that a little bit of the dust has settled from Black Friday and Cyber Monday, its appropriate to step back and ask, “How did everyone do?” Did consumers find value in the avalanche of […]
Category: Chapter 13 – Advertising; Sales Promotion; and Public Relations
Geo-location and Precision Marketing – Unlocking New Potential Markets
As we sit down to write this morning, we cannot but shake our heads in awe at how rapidly and dynamically our field is changing. Since we first published Marketing Management in 2011, we have seen not […]
Marketing Management 