The upcoming holiday shopping season is projected to exceed $1 Trillion for the first time ever. Although its share is on the decline, brick and mortar stores still represent the majority of holiday retailing at […]
Category: Chapter 13 – Advertising; Sales Promotion; and Public Relations
Leveraging LinkedIn
This year marketers saw several targeting options disappear from Facebook after the barrage of privacy concerns enveloping the platform. One of those options was the demographic work category, including targeting employer and job title targeting. […]
Are You Afraid of the Dark-eting?
With the advent of technology, people’s socials lives are now highly accessible online. In the same vein, due to this sharing on social media people can now readily identify when their social lives are lacking. […]
Sponsored Post: Influencer Marketing
“Influencer Marketing” is as hot a buzzword as “Big Data” became a few years ago. It’s not just for Kardashians anymore; anyone with the right follower count has a shot of making a career out […]
Market Beyond the Mold
We are all slaves to our fear of looking stupid. Maslow posits in his Hierarchy of Needs that security is the most important psychological need. It shouldn’t be news to anyone, or at least anyone […]
Nike Dreams Crazy
Odds are you heard about Nike in some capacity last week. They announced their 30thanniversary Just Do It campaign, starring former 49ers quarterback Colin Kaepernick. Odds are you’ve heard about him too – in 2016 […]
Ikea Shifts Its Marketing Strategy
If you’ve ever been in an Ikea, you know it can feel more like a museum than a department store. Yellow lines on the floor navigate you through living pictures of bedrooms, kitchens, offices, etc. […]
Thoughts from Google Marketing Live Keynote
In July Google held a conference and livestream where it announced upcoming innovations in all things Googley. Speakers across various marketing specializations focused on three themes: value, transparency, and trust. But if you listen to […]
Global Branding: Guinness Plans to Open First U.S. Brewery Since 1954
There are not many beers that are quite as iconic as a Guinness. The Irish stout, which any beer aficionado knows requires a very particular pour in order for the “storm” or surge to settle […]
“Mass Disruption”: What P&G and MasterCard Have to Say About Current Marketing Trends
The face of marketing is rapidly evolving. This is no secret. Companies of all industries and sizes from social media, to startups, as well as the bigger players are learning that it’s time toss out […]
Marketing Management 