We know what you are thinking – what company could possibly be jumping into the big box retail market in the face of mounting evidence that consumers are doing their shopping elsewhere? Hasn’t recent history […]
Category: Chapter 10 – Manage Pricing Decisions
Are Pricing Models Changing?
An interesting article in Forbes this week (see link below) raises some interesting questions about how companies allocate capital for marketing functions. Adobe Pushes New Pricing Model for Marketing Campaigns Last week, we wrote at length […]
Paul Kemp-Robertson: Bitcoin. Sweat. Tide. Meet the future of branded currency
We found this fantastic Ted Talk from Scotland in June of this year. It raises some really interesting concepts that connect to some of the other trends we have been talking about – digital growth, […]
Marketing Management 