Music festivals are a huge opportunity for companies to not only sponsor but also exhibit their brand to a large audience in a short period of time.
Tag: trends
The Maturation of Content Marketing
(source: SAP, 2013) A great article popped up in The New York Times yesterday that seemed to appropriately piggyback off the “2014 marketing trends” we posted about a couple of days ago. NewsCred, a Content […]
Marketing Trends in the New Year
A new year always brings a level of excitement to our business and our teaching. We have incoming MBA candidates just dipping their toes in the waters of graduate school, while also assisting those that […]
Marketing Management 