Travel companies have begun creating and marketing their own promotional Virtual Reality videos to boost sales and increase traveling.
Tag: technology
Predictive Analytics: Shifting Power from Consumers back to Marketers
Predictive analytics can provide marketers with the tools necessary to anticipate what consumers desire and adapt their marketing messages and offerings on an individual basis. This tool is making decisions and taking action for customers instead of empowering them.
Kohl’s Personalized Marketing Plans Driven by Big Data and Technology Show how Brick and Mortar Retailers can Borrow (and Perhaps Enhance) Strategies Used by Online Competitors
The competition between brick and mortar retailers and online retailers is well known. Online retailers such as Amazon and Zappos.com are able to offer consumers convenience, personalization, and in many cases lower costs. One of […]
For Some Marketers a Picture (or Selfie) Might be Worth More than a Thousand Words
Marketers have been, and always will be, interested in gaining a better understanding of consumers. Being able to communicate with those consumers who are most likely to find value in a specific product/service and doing […]
The Challenges and Opportunities of Marketing to a Constantly Connected Society
Seth Godin, a well-known marketer and public figure is credited with saying that “marketing is a contest for people’s attention.” In today’s technology driven environment where people often have access to multiple Internet connected devices, […]
Apple’s New iPhone Release, and the Combination of Apple Pay and Passbook Software for Marketers Bring the Value of a Digital Wallet into Sharper Focus
(Image of the Apple Passbook with some examples of the types of items that can be stored within it, including credit and debit card data) It can be increasingly difficult for organizations to compete for […]
Nordstrom’s Adoption of Like2Buy Provides a Unique Path for the Retailer to Translate a Significant Component of its Social Media Investment into Sales
An interesting article in Forbes discusses Nordstrom’s choice to be the first company to take advantage of a new service called Like2Buy with the goal of enabling the company to maximize the value of its […]
The Pepsi Spire: PepsiCo’s Computerized Fountain Beverage Machine Provides a Lesson in the Factors that go into Product Development in a Competitive Environment
In the soda industry the first two names that will come to people’s minds are typically Coke and Pepsi. The two companies that represent these massive brands compete fiercely with each other within multiple segments […]
Getting to Know Marketing Automation
(The Sales Lion, 2014) Marketing Automation. Out of context and definition, it sounds like something that could replace all of us living, breathing marketing professionals, no? In reality, this couldn’t be further from the truth. Marketing […]
Marketing Management 