Tag: seo marketing

Chapter 1: Marketing in Today's Business Milieu by marketingmanagement4e
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Generative AI

Are you curious about AI? What exactly are the latest Generative AI features and platforms? Ever since ChatGPT’s launch, the artificial intelligence conversations have skyrocketed and become much more tangible, alongside the race to have the best and most profitable AI technology. Now, Google, Microsoft, and other big tech companies have their own AI software available, designed to improve business practices. It also raises ethical questions surrounding copyright infringement and plagiarism. What does all this mean for the future of marketing?

Chapter 13 - Promotion Essentials: Digital and Social Media Marketing by marketingmanagement4e
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SEO Marketing

What is SEO marketing? Why is it important? With “67,000 users perform[ing] a Google search every second of everyday,” people have a heavy reliance on the internet for accessing information, communicating, and performing business transactions. Search engine optimization (SEO) is an essential digital marketing strategy for all businesses to increase revenues and gain the attention of customers. It allows businesses to optimize their websites for search engines like Google in order to improve their customers’ experience and their own bottom line.