Brands are finally discovering that not all men are the same, and are moving towards advertising that no longer assumes the stereotype of men as burly, heterosexual, and sex-obsessed.
Tag: marketing
Marketing Effectively to Hispanics Today
Companies must consider many factors when marketing to a growing and valuable Hispanic consumer market.
Airbnb Tackles The Business Travel Market
Airbnb has launched digital tools and a marketing campaign aimed at attracting more business travelers.
Major Advertisers Pull Away From YouTube – How The Company Hopes to Bring Them Back
YouTube is trying to bring back advertisers after major brands pulled out of YouTube advertising in response to their ads being placed on controversial videos.
The Partnership Between Kohl’s and Under Armour
In hopes of boosting its sales and attracting more customers, Kohl’s has recently partnered with Under Armour, and will now be selling its products in stores and online.
Long-Standing Casual-Dining Restaurant Chains Are Venturing into Fast-Casual Dining
Many long-time casual-dining restaurants are opening new-concept fast-casual restaurants to attract younger patrons.
Email Marketing Is Expected To Be Stronger Than Ever In 2017
E-mail remains a strong and relevant marketing tool in 2017 due to continual technological advancements and the increased use of e-mail on mobile devices.
Chipotle’s Biggest Marketing Campaign to Come in 2017
A little over a year after its food safety crisis, Chipotle Mexican Grill is launching its biggest marketing campaign ever in April 2017.
Panera Bread’s 2017 Marketing Campaign: “100% Clean” Ingredients
Following two years of moving towards the removal of artificial additives in its food, using the slogan “food as it should be,” Panera Bread has now reached its goal of removing 100% of all artificial additives in its food products – and its ready to share the news.
Use of Live Video is Increasing Amongst Companies
Companies are increasingly using live video broadcasting to engage consumers and reach large audiences.
Marketing Management 