If you aren’t too familiar with the audio and music platform, SoundCloud, you will soon be well acquainted as the company launches its first ad campaign titled, “First on SoundCloud.” Not only is this the […]
Tag: marketing
The Rise of Immersive Content in the Digital Marketing Age
Our world today has become all things digital. From social media to electronic billboards, marketers may find digital platforms for branding and advertising nearly unavoidable if not entirely necessary for a successful campaign. However, […]
AB InBev to Purchase Hiball, Diving Deeper into the Non-Alcohol Beverage Segment
In July 2017, AB InBev announced that it would acquire Hiball this year.
How Brands are Shifting Advertising Efforts to Reflect a Shift in Male Stereotypes
Brands are finally discovering that not all men are the same, and are moving towards advertising that no longer assumes the stereotype of men as burly, heterosexual, and sex-obsessed.
Marketing Effectively to Hispanics Today
Companies must consider many factors when marketing to a growing and valuable Hispanic consumer market.
Airbnb Tackles The Business Travel Market
Airbnb has launched digital tools and a marketing campaign aimed at attracting more business travelers.
Major Advertisers Pull Away From YouTube – How The Company Hopes to Bring Them Back
YouTube is trying to bring back advertisers after major brands pulled out of YouTube advertising in response to their ads being placed on controversial videos.
The Partnership Between Kohl’s and Under Armour
In hopes of boosting its sales and attracting more customers, Kohl’s has recently partnered with Under Armour, and will now be selling its products in stores and online.
Long-Standing Casual-Dining Restaurant Chains Are Venturing into Fast-Casual Dining
Many long-time casual-dining restaurants are opening new-concept fast-casual restaurants to attract younger patrons.
Email Marketing Is Expected To Be Stronger Than Ever In 2017
E-mail remains a strong and relevant marketing tool in 2017 due to continual technological advancements and the increased use of e-mail on mobile devices.
Marketing Management 