THE WAY IT IS ACTUALLY PRACTICED IN TODAY'S SUCCESSFUL ORGANIZATIONS

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Chapter 2: Marketing Foundations: Global, Ethical, Sustainable by marketingmanagement4eFeb 27, 202612:33 pmFebruary 27, 2026

From the Stage to the Big Screen: How Stray Kids Built a Global Marketing Ecosystem

Entertainment as a Global Marketing Strategy Modern marketing management focuses on value creation through integrated systems instead of isolated transactions. A strong example of global marketing is the recent Stray Kids world tour, DominATE, and […]

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Chapter 1 – Marketing in Today’s Business Milieu
Chapter 3 – Manage Marketing Information
Chapter 4 – Understand Business-to-Consumer Markets
Chapter 5 – Understand Business-to-Business Markets
Chapter 7 – Product Strategy and New Product Development
Chapter 8 – Build the Brand
Chapter 9 – Service as the Core Offering
Chapter 10 – Manage Pricing Decisions
Chapter 11 – Manage Marketing Channels and Points of Customer Interface
Chapter 12 – Promotional Strategy and New Media
Chapter 14 – Personal Selling and Direct Marketing
Chapter 15 – Understand the Global Marketplace: Marketing Without Borders
Chapter 16 – The Marketing Dashboard: Metrics for Measuring Marketing Performance

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