The return of BTS represents one of the most anticipated events in the global entertainment industry. BTS is a seven-member male K-pop group that debuted in June 2013 from a then-small entertainment company, Big Hit […]
Tag: content marketing
The Nature of Viral Marketing
Viral marketing may seem appealing – but it’s not exactly simple. Though there are no hard and fast statistics, the chances of content going viral are very slim. There are 2.6 billion users on Facebook – that’s 2.6 billion potential impressions for content shared on the platform. But how do marketers reach them?
Facebook To Open Its First Neuroscience Research Center to Improve Marketing Strategy
In June 2017, Facebook plans to open a Center for Marketing Science Innovation – its very own neuroscience research center to learn more about how consumers engage with content.
The Benefits of an Aligned Sales and Marketing Department
The most effective practice a business can conduct is to bring its marketing and sales teams together. Through defining a unified process for each point of contact with customers, as well as the processes that guide customers throughout their journey, a company delivers a smoother customer experience that usually achieves a high degree of loyalty.
The Prominence of Content Marketing
An effective content marketing strategy offers flexible opportunities for marketers to reach customers during their path to purchasing decisions.
Microsoft Shows How Content Marketing in the Form of a Documentary Can Drive B2B Marketing Performance
Microsoft worked with two of its clients (Belgium Brewing Company and Lotus F1 Team) to develop a short-documentary highlighting how the two organizations use technology (namely Microsoft Dynamics a CRM and ERP solution) to drive performance. The documentary has won multiple awards at film festivals and has also garnered some of the more traditional marketing performance benefits for Microsoft and the other organizations involved.
Christmas Themed Marketing: A Glimpse at B2C and B2B Efforts in 2014
It’s not uncommon for companies to develop Christmas themed marketing content to share with their current and potential customers during the holiday season. Christmas provides a great opportunity for some brands to help further boost […]
The Maturation of Content Marketing
(source: SAP, 2013) A great article popped up in The New York Times yesterday that seemed to appropriately piggyback off the “2014 marketing trends” we posted about a couple of days ago. NewsCred, a Content […]
Marketing Trends in the New Year
A new year always brings a level of excitement to our business and our teaching. We have incoming MBA candidates just dipping their toes in the waters of graduate school, while also assisting those that […]
Marketing Management 