THE WAY IT IS ACTUALLY PRACTICED IN TODAY'S SUCCESSFUL ORGANIZATIONS

Tag: Business

Chapter 1 - Marketing in Today's Business Milieu by marketingmanagement4eDec 22, 201411:00 amDecember 21, 2014

Bringing Old Products Back from the Dead

Nostalgia can be a very powerful force capable of driving different types of behavior. For marketers, being able to identify what products or elements consumers are nostalgic for (or in some cases consumers never really […]

Chapter 4 - Understand Business-to-Consumer Markets by marketingmanagement4eDec 15, 201411:00 amJuly 8, 2015

Imgur Aims to Augment its Revenue Model with Promoted Posts

An interesting article in Adweek discusses Imgur’s plans to offer promoted posts in 2015. Imgur is an image hosting site, where people can upload, edit and share photos for free. The company, which has been […]

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Chapter 1 – Marketing in Today’s Business Milieu
Chapter 3 – Manage Marketing Information
Chapter 4 – Understand Business-to-Consumer Markets
Chapter 5 – Understand Business-to-Business Markets
Chapter 7 – Product Strategy and New Product Development
Chapter 8 – Build the Brand
Chapter 9 – Service as the Core Offering
Chapter 10 – Manage Pricing Decisions
Chapter 11 – Manage Marketing Channels and Points of Customer Interface
Chapter 12 – Promotional Strategy and New Media
Chapter 14 – Personal Selling and Direct Marketing
Chapter 15 – Understand the Global Marketplace: Marketing Without Borders
Chapter 16 – The Marketing Dashboard: Metrics for Measuring Marketing Performance

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