Tag: artificial intelligence

Chapter 13: Promotion Essentials: Digital and Social Media Marketing by marketingmanagement4eApr 21, 20267:40 pm

The Future of The Search Is In Danger

What Google Actually Launched Over the past year, Google has started to change what searching looks like. Once a user searches instead of showing a list of links, it begins showing AI-generated answers through tools […]

Chapter 7: Segmentation, Target Marketing, and Positioning by marketingmanagement4eApr 21, 20235:12 pm

AI Marketing: ChatGPT Implications for Marketers

With the introduction of ChatGPT in November 2022, questions surrounding the use of artificial intelligence (AI) have risen in every industry, including what might be the best ways to utilize these emerging technologies. For marketers, AI software can help generate ideas, develop strategies, and optimize campaigns to make our jobs a little easier. These benefits, however, do come with some drawbacks, making marketers cautiously optimistic.

Chapter 2 - Elements of Marketing Strategy; Planning; and Competition by marketingmanagement4eMar 16, 201912:14 pm

How Marketers are Using Analytics Technologies

Marketing executives are planning to spend more and more of their budgets on marketing technologies year over year. In 2018, CMOs budgeted 29% to mar-tech, up from 22% in 2017, making marketing technology the biggest […]