(New Yorker Online Homepage, 7/14/14) A recent article in the New York Times discusses the New Yorker’s plans to alter its online strategy. The publication plans to redesign its website, both on the backend to […]
Marketing Director or Brand Director?
(Marketing Week, 2014) An interesting article in AdvertisingAge this week discusses a change in titles for some of P&G’s marketing leadership. Specifically, as of July 1st P&G has announced a shift in the titles of […]
Crowdfunding as Alternative Marketing
(Alley Watch, 2013) Think about it. You run a startup that specializes in software applications for more efficient restaurant and hospitality management. Not only are you seeking funding to get your product and business off […]
Marketing and Security
(The Tech Journal, 2012) Here we go again. Some consumers are still smarting from the exposure of their personal data as a result of security lapses at Target and Neiman Marcus. Thought unnamed, authorities specializing […]
Marketing in College Sports
(Gazelle Group, 2014) Talk about a timely topic. As the NCAA men’s and women’s basketball tournaments come to a close, the issues at the heart of multiple lawsuits and grievances between current and former college […]
Getting to Know Marketing Automation
(The Sales Lion, 2014) Marketing Automation. Out of context and definition, it sounds like something that could replace all of us living, breathing marketing professionals, no? In reality, this couldn’t be further from the truth. Marketing […]
The Friday Round Up
(getlevelten.com, 2013) Another crazy week in the business world has come and gone. We saw Facebook open up its checkbook again, this time to the tune of nearly $2 billion to acquire VR-headset maker Occulus Rift. […]
Utilizing the Second Screen
(GeekWire, 2013) There exists today no shortage of marketing initiatives crafted to exploit new technology. Where can consumers be reached and how can we deepen levels of engagement once we find them? The consensus is that rapidly […]
The “Showrooming” Effect
(Forbes, 2012) A recent article in AdAge revisits the concept of “showrooming” and its effect on brick and mortar retailers. For readers unfamiliar with this technologically-driven activity, picture the following scenario. You walk into your […]
The Show Must Go On…
(source – Wikimedia) We love stories like this. Of course, we don’t mean we love the stress and compromise of personal information that millions of customers have had to endure in the wake of the […]
Marketing Management 