An interesting article in Forbes discusses Nordstrom’s choice to be the first company to take advantage of a new service called Like2Buy with the goal of enabling the company to maximize the value of its […]
Connecting Technologies as a Means of Accessing New Markets: Uber’s Partnership Strategy Aims to Gain New Customers
These days there’s an app for just about anything that you can think of and with the public increasingly relying on their smartphones for different functions it’s not a bad time to be in the […]
Unilever’s Partnership with MTV to Bring Back “House of Style” as a Multiplatform Native Advertising Vehicle; Provides a look both at the Benefits and Challenges of Native Advertising
An interesting article in AdWeek discusses MTV’s decision to bring back one of its iconic shows from the early nineties. “House of Style” which aired from 1989 to 2000 was originally brought back in 2012, […]
United’s New Safety Video Highlights how Marketers are Finding Creative Ways to Engage and Promote the Brand in Unexpected Places
(A couple of the images from United’s new safety video highlight the diversity of locations that were incorporated into its scenes. Photos courtesy of http://www.usatoday.com and http://www.ausbt.com.au) An interesting post in Forbes discusses a move […]
The Pepsi Spire: PepsiCo’s Computerized Fountain Beverage Machine Provides a Lesson in the Factors that go into Product Development in a Competitive Environment
In the soda industry the first two names that will come to people’s minds are typically Coke and Pepsi. The two companies that represent these massive brands compete fiercely with each other within multiple segments […]
Aligning Content Marketing with Brand Values in a World of Social Media: GoPro’s Approach to its Online Video Marketing Has Created a Win-Win for the Brand and its Most Avid Customers
(GoPro Website, 2014) At the end of March 2014 Google published a Brand Channel Leaderboard that listed the top brand channels on YouTube for the months of January through March. At the top of this […]
The 2014 FIFA World Cup: Reflecting on a Prime Opportunity for Ambush Marketing
The FIFA World Cup has come to an end and with its conclusion comes the opportunity to reflect on one of the more interesting ways that companies were able to capitalize on the month long […]
The New Yorker’s Shifting Online Strategy: Engaging Readers and Finding Its Pricing “Sweet Spot”
(New Yorker Online Homepage, 7/14/14) A recent article in the New York Times discusses the New Yorker’s plans to alter its online strategy. The publication plans to redesign its website, both on the backend to […]
Marketing Director or Brand Director?
(Marketing Week, 2014) An interesting article in AdvertisingAge this week discusses a change in titles for some of P&G’s marketing leadership. Specifically, as of July 1st P&G has announced a shift in the titles of […]
Crowdfunding as Alternative Marketing
(Alley Watch, 2013) Think about it. You run a startup that specializes in software applications for more efficient restaurant and hospitality management. Not only are you seeking funding to get your product and business off […]
Marketing Management 