Disney, through a variety of mediums, is utilizing an integrated brand strategy and global partnerships to strengthen its Star Wars franchise.
Category: Chapter 7 – Product Strategy and New Product Development
E-Commerce in China: Potential Growth Opportunities for U.S. Based Companies
In the past several years U.S. companies are increasingly turning to China to build up their brand and expand operations. These companies are using e-commerce in order to reach a larger market.
Diet Sodas: A Declining Beverage Segment?
A significant decline in diet soft drink offerings has led top companies, Coca-Cola and PepsiCo, to refocus their efforts.
Consumers Need for Innovative Technology when Purchasing New Cars
Automakers are realizing the importance of technology when manufacturing and marketing new cars to consumers.
Music Festivals: A Scene where Marketers can Engage Upwards of 100,000 Attendees in a Single Day
Music festivals are a huge opportunity for companies to not only sponsor but also exhibit their brand to a large audience in a short period of time.
Virtual Reality: The New Way to Travel
Travel companies have begun creating and marketing their own promotional Virtual Reality videos to boost sales and increase traveling.
Minions Take over the Globe: Universal Experiences a Historical Peak
Universal has had its highest-grossing year in history, not only due to the success of recent films released but also due to the film Minions, which was released this past weekend.
Declining Sales in the Frozen Food Aisle
Marketers are attempting to overcome consumers’ negative perceptions associated with frozen food brands, which have experienced declining sales for the past several years.
Predictive Analytics: Shifting Power from Consumers back to Marketers
Predictive analytics can provide marketers with the tools necessary to anticipate what consumers desire and adapt their marketing messages and offerings on an individual basis. This tool is making decisions and taking action for customers instead of empowering them.
Marketing Experiences and What it Means for Car Brands
Automobile consumers are now valuing access over ownership, and are especially interested in the experience that cars can provide them with.
Marketing Management 