Having sold over 100 of its brands in just over two years, P&G works to improve its marketing strategy.
As the millennial population continues to increase, it has influenced how marketers are operating and making future decisions. Many of the millennials are well off and seek premier and luxury brands.
For many marketers, the fall indicates the kick-off to seasonal food offerings and marketers see this as an opportunity to increase sales.
The wearable technology market has grown tremendously in the past several years. With all these new wearable devices, marketing departments face difficulties not only in differentiating their products from competitors but also in creating marketing strategies for these devices.
The NFL has been able to still capture a large fan base amidst negative media attention. Through increasing the number of digital and mobile routes to view football games, the NFL has seen its revenue and viewership increase steadily.
App marketing is growing exponentially as smart phones and desktops become more commonplace across the globe. However, for marketers, it is increasingly difficult to maintain and retain customers.
Disney, through a variety of mediums, is utilizing an integrated brand strategy and global partnerships to strengthen its Star Wars franchise.
In the past several years U.S. companies are increasingly turning to China to build up their brand and expand operations. These companies are using e-commerce in order to reach a larger market.
A significant decline in diet soft drink offerings has led top companies, Coca-Cola and PepsiCo, to refocus their efforts.
Automakers are realizing the importance of technology when manufacturing and marketing new cars to consumers.