About
Bios

Marketing Management the way it is actually practiced in today’s successful organizations.

Search:

Tag Archives: Yahoo

The Marketing Value of WhatsApp for Facebook

February 20, 2014

$19 Billion. It is not a bad day to be a stakeholder in the mobile messaging company started by Jan …

Continue reading →

Yahoo’s Way Up?

February 13, 2014

A great interview with Yahoo’s Head of the Americas, Ned Brody, appears in Ad Age this week. Over the past …

Continue reading →

Follow Blog via Email

Like our blog? Click here to follow Marketing Management and receive notifications whenever we post something new!

Follow Marketing Management the way it is actually practiced in today’s successful organizations. on WordPress.com

Marketing Management 2e

Articles Filed by Textbook Chapters

Chapter 1 – Marketing in Today’s Business Milieu
Chapter 2 – Elements of Marketing Strategy; Planning; and Competition
Chapter 3 – Manage Marketing Information
Chapter 4 – Understand Business-to-Consumer Markets
Chapter 5 – Understand Business-to-Business Markets
Chapter 6 – Segmentation; Target Marketing; Positioning; and CRM
Chapter 7 – Product Strategy and New Product Development
Chapter 8 – Build the Brand
Chapter 9 – Service as the Core Offering
Chapter 10 – Manage Pricing Decisions
Chapter 11 – Manage Marketing Channels and Points of Customer Interface
Chapter 12 – Promotional Strategy and New Media
Chapter 13 – Advertising; Sales Promotion; and Public Relations
Chapter 14 – Personal Selling and Direct Marketing
Chapter 15 – Understand the Global Marketplace: Marketing Without Borders
Chapter 16 – The Marketing Dashboard: Metrics for Measuring Marketing Performance

Tags

2014 AdAge advertising Advertising Age AdWeek analytics Apple big data Black Friday Bloomberg brand awareness branding Brand Management brick and mortar Business Coke Consumer Behavior consumer engagement Consumer Trends content marketing CRM CSR Cyber Monday data collection digital marketing e-commerce email marketing Ethics Facebook Forbes goals google+ healthy eating Lego marketing Marketing Management Marketplace market research MBA metrics millennials movies native advertising New York Times Occulus Rift online shopping partnership marketing personalized marketing pop culture precision marketing pricing product development product marketing promotion real-time marketing smartphones social media sponsorship marketing sports marketing strategy Super Bowl Target targeting technology The Drum trends Twitter value proposition Verizon video marketing viral Wall Street Journal Whole Foods Yahoo YouTube

Blog at WordPress.com.