The Wall Street Journal recently published an interesting article on companies that have tried to trademark aromas, some successfully and others not. In an increasingly cluttered and competitive environment, companies are doing whatever they can […]
Tag: Verizon
Believing in the “Big Box”
We know what you are thinking – what company could possibly be jumping into the big box retail market in the face of mounting evidence that consumers are doing their shopping elsewhere? Hasn’t recent history […]
Marketing Management 