Tag: streaming

Chapter 1: Marketing in Today's Business Milieu by marketingmanagement4eJan 24, 20252:56 pm

Marketing Lessons from the Streaming Wars: Strategies for Retention, Loyalty, and Content Excellence

n the ever-evolving world of streaming, competition among platforms like Disney+, Netflix, Amazon Prime, and HBO Max is fierce. With subscription fatigue setting in, fluctuating content libraries, and price increases becoming a norm, streaming giants are grappling with the same challenge that many businesses face: retaining their existing customers while continuing to grow. The strategies they employ offer valuable lessons for marketers across industries. Here are key takeaways from the streaming wars and how they can be applied to your marketing strategy [1].

Chapter 11 - Manage Pricing Decisions by marketingmanagement4eMar 13, 20221:53 pm

Pricing Disney+

Last month Disney announced it would begin offering an ad-supported subscription for its video streaming platform, Disney+, by late 2022. Major players in video streaming services like Disney, Paramount Plus, Netflix, and HBO Max are ramping up their pricing strategies in what appears to be a price war. The current battle: how many subscribers can one platform acquire?

Chapter 3 - Elements of Marketing Strategy, Planning, and Competition by marketingmanagement4eOct 23, 202011:50 am

Quibi Quickly Bites the Dust

Just six months after launch, Quibi is calling it quits. The streaming service, whose name is derived from the phrase “quick bites,” was originally designed to fill smaller gaps of time, like waiting in line for a coffee or during your morning commute on the subway.[i] Just as the service launched, however, the coronavirus changed the everyday landscape of media consumption. This, combined with a number of other factors, led to service’s quick demise.

Chapter 12 - Promotional Strategy and New Media by marketingmanagement4eApr 5, 20197:23 pm

eWinning in eSports

Seemingly overnight, eSports – defined by eMarketer as organized gaming competitions among professional players and teams – became a global phenomenon with much at stake for game developers, players, audiences, streaming platforms and live venues. […]

Chapter 2 - Elements of Marketing Strategy; Planning; and Competition by marketingmanagement4eDec 1, 20189:53 am

Vudu Magic

According to a report earlier this year, Walmart wants in on the digital video streaming game. Not only would this be yet another subscription video service in the booming industry, but it would also be yet […]

Chapter 1 - Marketing in Today's Business Milieu by marketingmanagement4eMar 26, 20182:55 pm

SoundCloud’s First Ad Campaign Highlights What Makes It Unique: Its Users

If you aren’t too familiar with the audio and music platform, SoundCloud, you will soon be well acquainted as the company launches its first ad campaign titled, “First on SoundCloud.” Not only is this the […]